I want to reframe my post You’re product and community.
Product and community are the two most important parts of my business (other than technology, which I can’t actively work on).
If the most important part of your business is selling your product or services directly to customers, don’t outsource sales. It’s fine to outsource everything else. If the difference between success and failure is your ability to close sales with ad agencies, spend 80% of your time understanding your customer, engaging them, and closing the deal. Spend 20% sleeping. Have other people do the rest (website, marketing materials, taking out the trash).
Don’t hire a sales guy so you can make sure the trash gets taken out. You are the best (and only) person to tell the story. Tell it.