You have no choice

I’ve talked to a lot of people about their business ideas.  “What do you think?” they ask.

These are tough conversations.  Chances are you know way more than I do about your market and what strategy you are going to use to attack it.  I can’t tell you to move forward or not.

What I can tell you is some advice a good friend gave me: 

You know when you’ve hit on the right idea because you’ll have no choice but to pursue it.

 If you have to ask, chances are it’s not the right idea.