When I was first starting work on Loosecubes, one of my friends and trusted advisors said to me, “You’re going to need to be the product manager and the community manager for now. You can’t delegate these early on.”
I had no idea what a product manager was and had some idea about what the community manager might be. I’d run a nonprofit after all.
If you’re starting a company on your own, start thinking about how you balance manager time (community) with maker time (product). These are two very different ways of thinking. I found doing product (wireframes, user flows, reviewing comps) at night and on the weekend and doing community during the day (emails, marketing materials, meeting with people, talking to users) the best way to balance both.
This is why it’s hard to find time to exercise when you’re starting a company. Hang on, it does get better (I hope).